In my previous post about ordering the new iPhone 6 with Swisscom, I expressed my disappointment with the ordering process: how ill-prepared Swisscom was for the surge of orders, despite having a history of record sales, etc.
I did complete my order the next morning, but I asked the question: where am I on the ordered list of clients who will receive their phones? Did those 7 hours cost me 2-3 weeks or were they inconsequential?
I received an email from Swisscom later that day with details about my order, including a link to track the status of my order. Naturally, I clicked the link immediately to see what it said. For the first few days, it just said “Your phone will be delivered to the address you provided” and not much else.
A few days later, I saw “Expected delivery date: 03 October 2014” Whoo-hoo! That’s awesome. I can wait that long. Oh, happy days!
On 01 October 2014, I clicked again (I had checked several times in between, as well), to see if the phone had been sent so that it could arrive on the expected day. And I saw, “Delivery date: unknown”
WTF? It is simply unprofessional to say one date and then take it back. It’s not that hard to see how many were ordered, how many units you received from Apple and do the calculation. If you can’t do it, then don’t put an expected delivery date!!! This is the most unprofessional, frustrating pre-order system I’ve seen and I’m none to happy about it.
Today, I’ll go to a Swisscom store directly and see how easy it is to get an iPhone 6. I know others have theirs, so I’m curious why I don’t have one and why I have no idea when I will have one. Will it be days? Weeks? Months?
Why did I spend over two hours on Swisscom’s faulty, poorly designed pre-order page that wasn’t able to handle the traffic that they should have anticipated 6 months in advance? What is the point of pre-ordering if that doesn’t gain me anything in terms of receiving my unit faster than going to a store?